Passionate about gender balance and inclusion, Asma shares initiatives that build opportunities for both customers and employees.

Harnessing the power of commerce to create positive change, Asma describes her leadership role in a business growth strategy that also developed opportunities for women in rural areas, contributing to SDG5, gender equality, amongst others.

Asma calls on everyone in HR to invest in wellbeing, basing this work on human empathy rather than business return calculations.

Here’s a snapshot of a few things we talked about:

[04:30] Harnessing a business strategy to create opportunities for rural women

[10:00] Re-skilling the workforce [

16:20] Creating a culture of respect

[20:20] Building both customer and employee inclusion

[24:50] Employee wellbeing

Referenced resources

• Tom Baxter , Just Eat for Business Q&A
• https://business.just-eat.co.uk
• Purple Tuesday
• Wellbeing at Work forum

How HR Leaders Change the World - Live!

Don't miss out on HR Leaders Change the World - Live!, the inspiring event for designing best practice in the new world of work and pioneering how people leaders deliver ESG strategy. 

As well as learning from inspiring HR Leaders on how your strategic, commercial HR work is also creating change and delivering ESG goals, you'll be able to discuss ideas, challenges, co-create best practice with your peer and... there's more...

We're utterly thrilled to announce that our special guest, presenting a galvanising keynote, is the amazing Erin Brockovich! 

Watch Erin introduce How HR Leaders Change the World – Live! here

In her inspiring session you'll hear Erin share her experience and advice on how you too can harness the power of your role to create positive social change.

It's on 16th November 2022, at Linklaters, London. 

Don't delay - we'll be in a big auditorium, but we know we won't be able to fit everyone that wants to come... so visit our website today to grab your seat before tickets sell out! 

It's set to be the most inspiring, changemaking, HR event ever, and we can't wait to see you there!