4. Is there ad-hoc gift spend across the business, inconsistent and hard to track, lost on company credit cards? Are you missing the opportunity for that spend to contribute to your strategy for working parents?
5. Does existing spend go on flowers or high street gifts, items that are quickly forgotten? Does it go on products made without sustainability, without the UN Sustainable Development Goals, at their core?
6. Are you missing the opportunity to transform existing spend, to tangibly communicate people and corporate values across your colleagues' parental leave journey, and into their return to work?