This week is it's the London Design Festival, and we're pleased to launch our first collection of organic soft toys, designed by the amazing creative team at Paul Belford Ltd.

Made in Britain, our charming characters are digitally printed on GOTS certified organic cotton and are filled with upcycled material made from plastic bottles, reducing waste to landfill.

And, as ever, we donate all our profits to orphaned and abandoned children around the world.

Take a look at our collection here!